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Reference · Edenred

Context and assignment

Product Management for the SmartER mobile app.

Delivery of an end-to-end product within the User tribe: upstream framing, prioritisation, writing User Stories, preparing and running PIPs, tracking development and testing, user interviews.

The challenge

What was at stake

For Edenred, the assignment covered: “Product Management for the SmartER mobile app”. This kind of programme involves business departments, IT and data teams at the same time: it has to deliver quickly without weakening existing systems, and leave behind practices that hold once the assignment ends.

The relationship

Visian since 2025

Edenred engages Visian on its digital products, from functional design to AI. Visian has worked there since 2025, with 3 assignments.

Expertise involved: Product management, AI, development.

Deliverables

  • Product ownership and user story writing
  • Mobile testing and acceptance
  • AI and development assignments

Team and duration

Duration, team and scope

  • Duration: since 2025, 3 assignments.
  • Team: a multidisciplinary Visian team, sized to each phase, covering product management, AI, development.
  • Scope: Product ownership and user story writing; Mobile testing and acceptance; AI and development assignments.

Approach

How Visian worked

  1. Scope: workshops with the departments involved, assessment of the existing set-up, prioritisation and deliverables approved in steering committee.
  2. Build: delivery in short iterations, shared milestones and project governance with the client teams.
  3. Handover: adoption support, documentation, skills transfer to in-house teams and move to run.

Results

Measured results

420K
Users (3 countries)
33K
Employer clients

Scope

Methods and technologies

ProductUser StoriesTestsMobile

Expertise involved

Related Visian offerings

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